Trading cryptocurrency profitably requires being able to move at rapid speeds, timing the market to perfection in order to take advantage of the constant ups and downs of crypto asset price movements. Because speed is of the essence, the quality of a trading platform’s customer support teams cannot be overstated. While the decentralized nature of blockchain and crypto is one of its main strengths, it’s also a source of incredible complexity, and it can create major headaches for traders when things go wrong. When that happens, traders need more than just an FAQ page, they need to speak to a human who can sort things out, quickly. But that’s easier said than done. Things Always Go Wrong It doesn’t matter how experienced a trader you are. Things can and do go wrong, and sometimes they go so very wrong that the only way to fix it is to seek help from someone else. Some of the common problems encountered by crypto traders include issues with accessing their accounts, such as when two-factor authentication systems break down. Trying to sign in, but it won’t send that essential SMS code for you to do so? It’s not your fault – it’s theirs, and only they can fix it. Issues with depositing and withdrawing funds are also rampant on exchange platforms, and then there are problems with trading performance. During periods when the markets are even more volatile than usual, traffic inevitably increases, leading to technical problems such as lagging user interfaces, failures with order execution or full-blown outages. Other reasons to need support include trying to navigate some of the more complex features of trading platforms, understanding margin calls, or clarifying other issues. In every one of the above scenarios, there’s an urgent need for assistance, because time is of the essence. Yet very few crypto platforms can be relied upon to provide prompt assistance during times of need. The Cost Of No Customer Support The reality of customer support on many crypto trading platforms is that it’s a very sorry state of affairs. Instead of real humans, they create automated systems, or worse, they simply redirect you to very unhelpful “help” pages and FAQ sections on their websites, which almost always fail to solve anything. Lets face it, if you can’t log in to your account because the service is not sending an SMS to your phone, reading an article is not going to solve the problem. Unfortunately, the lack of effective customer support is all too common on crypto platforms, and it’s especially irritating for users who come up against intricate issues that can only be fixed by articulating the nature of the problem to a human being. The consequences of being locked out or unable to access funds are severe. For traders, every second counts, and they could be losing out on hundreds of dollars in value every second an asset price rises or falls. Imagine being locked out just before a market crash – you’d intended to sell your position in an asset, but because you can’t get it, you’re left “hodling” while everyone else is selling to cut their losses. By the time you regain access, all that’s left is a stack of almost worthless assets. Traders Need Humans, Not Bots Human-led customer support teams are a rare thing on traditional crypto exchanges, but there is an alternative. Instead of trading on an exchange, it’s possible to use over-the-counter trading desks such as On-Demand Trading and get access to your very own human account manager, who’ll provide personalized assistance. Normally, this kind of white-glove service is exclusive, as most OTC desks have large minimum order sizes that make them inaccessible to retail traders. But that’s not the case with On-Demand Trading, which offers a concierge experience to any user wanting to trade as little as $500. Your concierge is not just some generic chatbot – it’s a real person, who will have access to your full account history, trading patterns and through that, be able to understand your specific needs. It’s offering an extremely personal touch to the trading experience, with account managers on hand to solve almost any problem. On-Demand Trading’s account managers will monitor your account closely, so if a withdrawal gets stuck or a trade doesn’t go through, they’ll likely be the ones to inform you of the problem first. Not only that, they’ll already be working on a solution and will keep you informed on the progress as the issue gets solved. They’re not limited to problem-solving either. As a dedicated account manager, they’re tasked to provide assistance and guidance on everything. So if you have questions about a new asset or trading pair, or simply want to discuss your trading strategy, they’ll be only too happy to share their knowledge and advice. A Vital Safety Net The value of human customer service in today’s digital world is worth its weight in gold, especially in an industry like crypto. Anyone who’s dealing with digital assets for the first time will likely find it very daunting. Crypto is an industry that’s choc-a-block with unfamiliar terminology, volatile price swings and uncertain concepts. Confusion can lead to mistakes, and when things go wrong, it can be extremely costly for the trader. By having a human expert on hand to provide advice when it’s needed, On-Demand Trading offers its customers an invaluable safety net. They can discuss, learn and experiment with new things, reassured that their account manager isn’t going to let them race headlong into a minefield without warning them first.