American retail chain Bealls, one of the oldest retailers in the United States with more than 660 stores nationwide, has begun accepting cryptocurrency payments through Flexa. The integration allows shoppers to pay using digital assets from over 300 wallets across 12 blockchains, including Bitcoin, Ethereum, stablecoins, and select memecoins. The payment infrastructure is powered by Flexa Payments, a solution that enables crypto transactions to be processed seamlessly within existing retail systems, both in physical stores and in mobile apps. The new feature extends to Bealls, Bealls Florida, and Home Centric stores. Flexa co-founder Trevor Filter praised Bealls’ move, calling it a historic moment for traditional retail and a sign of how fast the payment industry is evolving. Chairman Matt Beall described the crypto rollout as part of a long-term modernization effort designed to prepare the company for “the next 110 years of innovation.” “Digital currency will reshape how the world transacts, and Bealls is proud to be at the forefront of that transformation. Our partnership with Flexa is about more than payments; it’s about preparing for the future of commerce and continuing to innovate for the next 110 years,” said Matt Beall, Chairman & CEO, Bealls Inc. Flexa also emphasized that its system automatically updates supported assets and requires minimal technical integration, making it easier for retailers to expand crypto support over time. Other Major Retailers Are Moving Toward Crypto Payments Bealls is joining a growing list of well-known companies exploring digital assets. Some notable developments include: Starbucks and Burger King have tested Bitcoin-related reward or payment integrations Overstock and Newegg allow direct crypto payments for products PayPal and Shopify now support crypto transactions through partner systems Industry analysts believe more retailers will follow, driven by younger customers, cross-border shoppers, and lower transaction fees compared to traditional card networks.